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The longer those assumptions remain unexamined, the greater the risk. Lurking beneath every goal are dangerous assumptions. What caused it to fail? How did your goal go wrong? Imagine you’ve gone forward in time one year, and your project was a disaster. While writing your long-term goal, you were optimistic. It’ll stay there throughout the sprint as a beacon to keep everyone moving in the same direction.
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Once you’ve settled on a long-term goal, write it at the top of the whiteboard. The sprint process will help you find a good place to start and make real progress toward even the biggest goal. Your goal should reflect your team’s principles and aspirations. Slowing down might be frustrating for a moment, but the satisfaction and confidence of a clear goal will last all week. But do have a discussion and figure it out. If your team doesn’t quite agree about the goal or there’s any lack of clarity, don’t be embarrassed. The discussion could take anywhere from thirty seconds to thirty minutes. To start the conversation, ask your team these questions: “ Why are we doing this project? Where do we want to be six months, a year, or even five years from now?” You’ll start with the project’s long-term goal. If you could jump ahead to the end of your sprint, what questions would be answered? If you went six months or a year further into the future, what would have improved about your business as a result of this project? Even when the future seems obvious, it’s worth taking the time to make it specific, and write it down. Starting at the end is like being handed the keys to a time machine. But if you don’t first slow down, share what you know, and prioritize, you could end up wasting time and effort on the wrong part of the problem. In your five-day sprint, the clock is ticking, the team is amped up, and solutions start popping into everyone’s mind.
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When a big problem comes along, it’s natural to want to solve it right away. You and your team will lay out the basics: your long-term goal and the difficult questions that must be answered to get there. It’s a look ahead-to the end of the sprint and beyond.
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Monday of the sprint week begins with an exercise we call “Start at the End”. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for readers.
SPRINT CONTACT BOOK HOW TO
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.